About Us

The Story of Grief Matters

Grief Matters is a Canadian organization that aims to improve how we understand and make room for grief, using creative, community-based activities. We use the framework of ‘grief literacy’ to increase knowledge, skills, and actions about all kinds of grief. 

We believe grief comes in many shapes and sizes. We can grieve human or animal deaths, as well as changes in health, roles, jobs, our climate, and dreams. Despite all the different kinds of grief, we all live our grief within our social networks and communities. And so, we believe that community matters deeply to how we grieve.

While Grief is universal, we each experience grief in our own ways. Perhaps that is why grief is so often misunderstood. When grief is misunderstood, we can do harm to ourselves, and to other grievers. 

Grief literacy is a grass-roots movement that is working to reduce the possibilities of this harm. Grief literacy is about helping community members to better understand their own and other people’s experience of grief

Anyone who has experienced grief is a ‘grief expert.’ Chances are that if you have read this far, then you are too. So please, sign up for our newsletter to stay updated and find out ways to get involved. Because Grief Matters for all of us.

Ready what we’ve been up to! Check out all our past newsletters.

Meet the Team

  • Susan Cadell

    Co-Founder
    Susan Cadell is a social work researcher and Professor in the School of Social Work at Renison University College at University of Waterloo in Waterloo, Ontario, Canada. Susan is passionate about talking about grief. She does research about positive aspects of stress and coping in various health situations. She focuses on grief through exploring making meaning, spirituality, palliative care and tattoos of all kinds.

  • Mary Ellen Macdonald

    Co-Founder
    Mary Ellen Macdonald is an anthropologist and Professor in Palliative Medicine at Dalhousie University in Halifax, Nova Scotia, Canada. She holds the J & W Murphy Foundation Endowed Chair in Palliative Care. She has been researching death, dying, and bereavement for two decades, and is especially committed to supporting death and grief literacy across our diverse communities.

  • Susan MacLeod headshot

    Susan MacLeod

    Cartoonist-in-Residence
    Susan MacLeod is a Nova Scotian artist writing and drawing about health care issues. Her book, Dying for Attention: A Graphic Memoir of Nursing Home Care, follows her nine-year journey shepherding her mother through a callous long-term care system, which inspired her interest in end-of-life issues. Her illustrations have been published by Kaiser Permanente, Halifax Magazine, Lion’s Roar Magazine, Maisonneuve, The Fold, and The Globe and Mail. Follow her on Instagram and at susanmacleod.ca

  • Headshot of a blond woman smiling in a field.

    Lauren Delaney

    Lauren Delaney is a health and wellness researcher based in Pictou County, Nova Scotia. She is dedicated to promoting access to quality health and wellness services and education Nova Scotia. Lauren has been working in the area of health and wellness advocacy since 2016 though both community-based services and research institutions. She is committed to supporting organizations such as Grief Matters in making meaningful change for communities and individuals through health and wellness education.

  • Michele Goldman

    Michele Goldman has worked in various web design, marketing, administrative and customer service positions over the years. She designed the Grief Matters website and social media accounts. She is also assisting with administrative tasks. Michele was born in New York City and grew up in Montreal, where she still lives. She is thrilled to be a part of such a meaningful and important project.

  • Headshot of a young woman with black hair.

    Rency Luan

    Rency Luan is a PhD student in the Department of English Language and Literature at the University of Waterloo. Her research explores the intersection between mental health, pop culture, immigration, and race to examine how stigma circulates within discourse and broader cultural structures. At Grief Matters, Rency is grateful to support grief literacy through social media initiatives and visual storytelling.

  • headshot of young woman with dark hair and glasses

    Justine Scheifele

    Justine Scheifele is an MA student in the Department of English Language and Literature at the University of Waterloo. She is passionate about how social media shapes aesthetic trends and explores how visually captivating content can spread information more effectively. Her work focuses on the intersection of digital marketing and visual rhetoric, combining design and storytelling to create impactful, memorable communication.